Fashion is synonymous with newness, but how much of the shiny glitter is actually gold? Recurring cycle of trends, brands cannibalising each other’s designs and ostentatious collaborations with little substance. Reused, recycled and reduced - to nothing.
"The Birth of New Aesthetics is a rejection of the old ways, a reclamation of individuality and a rebuttal to the ordinary. We welcome all brands to embrace our idea and manifesto."
Forget the hype culture. Embrace new aesthetics.#birthofnewaesthetics